Abou Us



CREATIVE DIRECTOR

Step into a realm where every stitch is infused with passion, and every dress is a canvas for storytelling. Meet Ihtisham Wadood, the heart and soul behind our brand, and embark on a journey of inspiration unlike any other.

A Journey of Inspiration:

Born and raised amidst the majestic peaks of a mountainous region, Ihtisham Wadood's connection to nature runs deep, shaping his creative vision in profound ways. The towering crags and whispering pines of his homeland have been his greatest muse, inspiring him to craft beauty from the raw materials of the earth.

Crafting Dreams, One Stitch at a Time:

At Ihtisham Wadood, every dress is more than just fabric and thread—it's a manifestation of dreams, a vessel for emotion, a conduit for self-expression. Each design is a labor of love, born from a deep wellspring of inspiration that flows from Ihtisham's heart to his fingertips. From the delicate lace that caresses the skin to the intricate beading that sparkles like stardust, every detail is infused with intention, every dress a testament to the beauty of possibility.

A Philosophy of Authenticity:

Our brand is built on a foundation of authenticity and integrity, values that are woven into the very fabric of our creations. We believe in celebrating individuality, in honoring the unique stories and journeys that shape each of us. Our designs reflect this philosophy, marrying timeless elegance with modern sensibility, each dress a canvas upon which your dreams can take flight.

Designing with Purpose:

After graduating from the esteemed halls of Iqra University, Ihtisham embarked on his illustrious career, honing his craft alongside industry titans such as Rani Eman, Hussain Rehar, and Zainab Salman. When Ihtisham sets out to create a new collection, he embarks on a journey of discovery—a quest to unearth the hidden treasures of inspiration that lie within. Drawing from the beauty of the natural world, the poetry of art, and the richness of cultural heritage, he crafts designs that resonate on a deeply emotional level. Every element is carefully considered, every detail a brushstroke in the masterpiece of your story.

Join Us on this Journey:

So come, immerse yourself in the magic of Ihtisham Wadood. Let him be your guide as you embark on your own journey of self-discovery and celebration. Together, let's create moments that will be cherished for a lifetime—moments of beauty, of grace, of pure, unadulterated joy.

Welcome to a world where dreams take shape, and love is stitched into every seam.